{"id":652,"date":"2020-01-13T13:58:08","date_gmt":"2020-01-13T12:58:08","guid":{"rendered":"https:\/\/lyceecondorcet.definima.net\/non-classe\/intervention-de-mathilde-mazagot-mardi-7-janvier-2020-classe-de-bts-sam-1er-annee-la-communication-digitale-en-entreprise-expliquee-a-nos-bts-sam-1\/"},"modified":"2026-06-02T17:05:42","modified_gmt":"2026-06-02T15:05:42","slug":"intervention-de-mathilde-mazagot-mardi-7-janvier-2020-classe-de-bts-sam-1er-annee-la-communication-digitale-en-entreprise-expliquee-a-nos-bts-sam-1","status":"publish","type":"post","link":"https:\/\/lyceecondorcet.definima.net\/actus\/intervention-de-mathilde-mazagot-mardi-7-janvier-2020-classe-de-bts-sam-1er-annee-la-communication-digitale-en-entreprise-expliquee-a-nos-bts-sam-1\/","title":{"rendered":"Intervention de Mathilde Mazagot : Mardi 7 janvier 2020 : classe de BTS SAM 1er ann\u00e9e La communication digitale en entreprise expliqu\u00e9e \u00e0 nos BTS SAM 1"},"content":{"rendered":"<p>Comment<br \/>\narriver \u00e0 d\u00e9montrer l\u2019expertise d\u2019une entreprise en diffusant sur les r\u00e9seaux<br \/>\nsociaux un contenu de qualit\u00e9, qui doit permettre, de surcroit, \u00e0 se<br \/>\ndiff\u00e9rencier des concurrents&nbsp;?<\/p>\n<p>Ceci n\u2019est<br \/>\npas une question mais une mission potentielle pour nos \u00e9tudiants de BTS SAM 1<sup>er<\/sup><br \/>\nann\u00e9e.<\/p>\n<p>Pour les<br \/>\naider dans cette mission, avant leur d\u00e9part en stage, le 13 janvier, nous avons<br \/>\nfait appel \u00e0 une pro&nbsp;: Mathilde Mazagot, Consultante en Communication<br \/>\nDigitale.<\/p>\n<p>Pendant plus<br \/>\nd\u2019une heure, nos \u00e9tudiants ont d\u00e9couvert les coulisses de la communication<br \/>\ndigitale et la m\u00e9thodologie \u00e0 suivre pour pouvoir communiquer de mani\u00e8re<br \/>\nperformante sur les r\u00e9seaux sociaux de leur entreprise&nbsp;: &nbsp;&nbsp;&nbsp;Intervention passionnante !<\/p>\n<p>Maintenant, \u00e0 eux de se lancer, nous leur souhaitons un tr\u00e8s bon stage&nbsp;!<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/lyceecondorcet.definima.net\/wp-content\/uploads\/2026\/06\/20200107_132426-768x1024-1.jpg\" alt=\"\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Comment arriver \u00e0 d\u00e9montrer l\u2019expertise d\u2019une entreprise en diffusant sur les r\u00e9seaux sociaux un contenu de qualit\u00e9, qui doit permettre, de surcroit, \u00e0 se diff\u00e9rencier des concurrents&nbsp;? Ceci n\u2019est pas une question mais une mission potentielle pour nos \u00e9tudiants de BTS SAM 1er ann\u00e9e. Pour les aider dans cette mission,  <\/p>\n<p>Read More<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-652","post","type-post","status-publish","format-standard","hentry","category-actus"],"_links":{"self":[{"href":"https:\/\/lyceecondorcet.definima.net\/?rest_route=\/wp\/v2\/posts\/652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lyceecondorcet.definima.net\/?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lyceecondorcet.definima.net\/?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lyceecondorcet.definima.net\/?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lyceecondorcet.definima.net\/?rest_route=%2Fwp%2Fv2%2Fcomments&post=652"}],"version-history":[{"count":1,"href":"https:\/\/lyceecondorcet.definima.net\/?rest_route=\/wp\/v2\/posts\/652\/revisions"}],"predecessor-version":[{"id":2760,"href":"https:\/\/lyceecondorcet.definima.net\/?rest_route=\/wp\/v2\/posts\/652\/revisions\/2760"}],"wp:attachment":[{"href":"https:\/\/lyceecondorcet.definima.net\/?rest_route=%2Fwp%2Fv2%2Fmedia&parent=652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lyceecondorcet.definima.net\/?rest_route=%2Fwp%2Fv2%2Fcategories&post=652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lyceecondorcet.definima.net\/?rest_route=%2Fwp%2Fv2%2Ftags&post=652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}